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Numerate Geek
: i write about research, numbers, data, society, and marketing
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Work Thoughts
Avoiding Statistical Overkill: It’s All About the Business Questions and Decisions
Mar 29
Unlocking Consumer Insights: Demographics vs. Psychographics
Mar 22
Is Everyone Becoming an Influencer? Some Half-baked Thoughts
Mar 15
Managing Up: Tips for Gen Z Professionals
Mar 8
The Power of “I Don’t Know”: Why Intellectual Humility is Important in the Workplace
Mar 1
The Constant Dance of Change in Our Lives
Feb 14
The Future of PR: Hyper-Personalized Content
Oct 24
Challenging the ‘Burgis’ Mindset: Creating Inclusive Advertising
Jul 12
Sunday Dread?
Jul 7
Bets and Risks
Jul 5
Marketing and advertising should remember the Magic
May 9
Artificial Intelligence in Marketing and Advertising: Some Thoughts
Jul 27
Word of the year 2022
Jan 3
On painkillers and business: Seek — and address — the root cause, not the symptoms…
Jul 19
On measurements
Jun 19
Vision with action
Jun 9
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