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Numerate Geek

: i write about research, numbers, data, society, and marketing

  • The Best Creativity Happens Inside the Box: Why Boundaries and Parameters Boost Creativity in Business and in Marketing

    July 8, 2026

    Let me share a truth that might sound a bit paradoxical: The secret to being truly creative is having limits. I know, I know. We’ve all heard the motivational posters urging us to “think outside the box!” and “break all the rules!” And while that sounds inspiring, my three decades in marketing, advertising, and business… Read.

  • Finding Light After Burnout: Embracing Change

    Mar 2
  • Just Say It’s a Cost Pitch. Agencies Can Handle It.

    Feb 23
  • Credibility and Connection in an AI World

    Nov 20
  • The Moment I Thought I Had It All Figured Out

    Nov 6
  • Finding Your Rhythm: More Leadership Adventures and Realizations at Fifty

    Oct 30
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